Motion
Motion uses advanced AI to analyze thousands of your ad creatives, instantly generating reports, identifying winning trends, and providing data-backed fixes for better ad performance.
About Motion
Motion is the AI-powered platform that analyzes your ad performance across Meta, TikTok, and YouTube, providing data-backed creative strategy and automated reporting for DTC advertisers.
Key Features
AI-Powered Creative Pattern Detection
Motion's AI agent analyzes every ad in your account, cross-referencing thousands of assets to extract clear patterns, winning formats, and trending hooks that you can immediately test.
Automated Creative Tagging and Sorting
Every creative asset is automatically tagged by AI based on visuals, messaging, hooks, and audience targeting, allowing for holistic performance views and easy discovery of Andromeda-ready diversification.
Data-Backed Iteration Recommendations
Receive actionable intelligence on what to fix next, complete with evidence from successful ads and data-backed rationale, perfect for briefing video editors and designers on your next creative iteration.
Frame-by-Frame Video Analysis
Pinpoint the exact moments in your video ads that drive performance by analyzing drop frames, placements, and demographic data, moving beyond surface-level metrics.
Instant Comparative Reporting
Instantly generate visual-first reports comparing your best visual formats, hook tactics, and winning messages across platforms, often achievable in a single click for weekly retrospectives.
Competitor Ad Tracking
An integrated AI agent actively hunts down the latest ads launched by your key rivals, building you a strategic plan based on their current creative testing efforts.
Use Cases
Optimizing Creative for Andromeda Compliance
Use AI auto-tagging to visualize how Meta views your creative assets, highlighting similarities and providing necessary variations to ensure compliance and maximize reach.
Accelerating Weekly Performance Retrospectives
Instead of manual data pulling, use the one-click analysis feature to instantly generate creative insights, cutting down weekly ad review time significantly.
Validating Major Creative Bets
Quickly check the ROI on significant creative shifts, such as increasing UGC volume, by comparing performance metrics alongside visual asset analysis to see if the investment is paying off.
Briefing Design Teams with Precision
Leverage AI recommendations that include rationale and evidence from past successful ads, providing designers and editors with clear, data-backed instructions for new asset creation.
Identifying Top-Performing Ad Elements
Hunt down specific winning elements—like a particular hook or visual format—by filtering and sorting creatives using AI tags and over 200 available metrics, including Northbeam attribution data.
Proactive Flop Prevention
Utilize the pre-publish analysis agent to catch potential creative failures before they spend significant ad budget, training your team on a more scientific approach to advertising.
FAQ
How does Motion analyze video creative so deeply?
Motion analyzes videos frame-by-frame, cross-referencing elements like visual formats and hooks against thousands of other ads in your account and audience targeting data to extract clear performance patterns.
Can Motion integrate with my existing attribution data?
Yes, Motion supports integrations with Northbeam and GA4, allowing you to enhance reports with 3rd party attribution and custom conversions like sales calls booked or offline purchases.
Is the AI analysis generic or context-aware?
Motion's AI provides context-aware analysis by examining thousands of ads specifically within your account, delivering unique, relevant recommendations rather than generic advertising advice.
How does Motion help me track competitor activity?
An AI agent within Motion actively monitors and hunts down the latest ads from your biggest rivals, compiling data to help you formulate a competitive creative strategy to outperform them.
Can I share performance reports securely with external partners?
Yes, you can share reports containing live data with your team or clients, with options available to hide sensitive data when sharing with freelancers or external agencies.